{"id":9906,"date":"2021-04-23T08:48:10","date_gmt":"2021-04-23T08:48:10","guid":{"rendered":"https:\/\/www.24x7wpsupport.com\/blog\/?p=9906"},"modified":"2021-10-13T11:31:16","modified_gmt":"2021-10-13T11:31:16","slug":"google-pagespeed-insights-what-it-is-and-why-it-is-important","status":"publish","type":"post","link":"https:\/\/www.24x7wpsupport.com\/blog\/google-pagespeed-insights-what-it-is-and-why-it-is-important\/","title":{"rendered":"Google PageSpeed Insights &#8211; What It Is and Why It Is Important?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p class=\"last-updated\">Last updated on October 13th, 2021 at 11:31 am<\/p><p>[vc_row][vc_column][vc_single_image image=&#8221;9907&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]We all know that Google loves highly optimized and super-speedy websites only. We love them too. So, if a website is not built with perfection as it should be Google will ditch that website in no time.<\/p>\n<p>When website perfection is a matter of concern, we can\u2019t overlook the <a href=\"https:\/\/www.24x7wpsupport.com\/21-effective-ways-to-speed-up-your-wordpress-website-and-increase-traffic.php\">website speed<\/a>. Proper page speed optimization is crucial for enhancing conversation and impressive optimization. That being said, maintaining optimal speed is anything but easy. Well, now you have one way to reduce the wearisome of the job yet accomplishing the desired results.<\/p>\n<p>Google PageSpeed tool is what we call that solution.<\/p>\n<p>With this single tool, a developer can figure out the website speed, post the loopholes, and fabricate remedial solutions. Haven\u2019t heard about it or have no idea how it works? Don\u2019t worry. We\u2019ve got your back. Just scroll down. Or alternatively, you may hire or consult with Pagespeed experts from <a href=\"https:\/\/www.24x7wpsupport.com\/\">24x7wpsupport<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Why You Should Be Worried About Page Speed Optimization?&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Before we delve deep into details, let\u2019s explain why Google speed optimization matters and what value it holds.<\/p>\n<p>Page speed is often referred to as page load time and indicates the speed at which the end user&#8217;s browser fetches the first byte of information from the server. It is the major deciding factor when the UX and Google ranking of a particular website are concerned.<\/p>\n<p>Here are some astonishing statistics related to the page speed of a website:<\/p>\n<ul>\n<li>Website pages that take more than 10 seconds to respond to won\u2019t be able to grab the users\u2019 attention.<\/li>\n<li>A website with poor page speed will end up scoring low in SEO <a href=\"https:\/\/www.24x7wpsupport.com\/blog\/5-best-wordpress-seo-plugin-for-better-ranking\/\">ranking<\/a> and won\u2019t get displayed in the first 10 search results.<\/li>\n<li>Yahoo managed to increase its traffic by 9% just by reducing the page load time by 0.4 seconds. So, even a small fraction of a second makes a huge impact. 85% of mobile users expect the websites to be faster than their desktop versions.<\/li>\n<li>One second delay in page load can trim down the sales by 11% and conversation rate by 7%.<\/li>\n<\/ul>\n<p>We guess these figures are adequate enough to make you realize the worth and significance of Google page speed optimization. So, if you were not paying attention to this aspect, start doing it from today.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Google Insights PageSpeed &#8211; Know the Game Changer&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Whenever we talk about analyzing and improving page speed, Google PageSpeed Insights is the first name that pops up in the mind. Basically, it is a tool designed to boost up website performance by employing the industry\u2019s best SEO practices. One can figure out the real-time speed of the website by entering the URL in the search bar of this tool.<\/p>\n<p>The <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google PageSpeed tool<\/a> analyses the factors like data visualization, tagging, snapshot technology, and filtering.<\/p>\n<p>Based on these factors, a detailed report will be provided. The score is measured on a scale of 0-100. Every webmaster or developer wishes that its website score 100\/100 in Google PageSpeed Insights.<\/p>\n<p>The best part is that not only you\u2019ll receive the score, but detailed Insights will also be provided to improve the website\u2019s performance, Google ranking, and browsing experience.<br \/>\nAutomatically, this tool offers two scores: one for mobile websites and the other for desktop websites.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Technical Details of Google PageSpeed tool&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Speaking of technicalities of this tool, at present, the 4.0.3 version is available and there are more than 30,000 active installations of this tool. Its installation is a piece of cake. Here are the steps to be followed:<\/p>\n<p><strong>Step #1 &#8211;<\/strong> Login to the active WordPress Admin Page and navigate to the Plugins section.<\/p>\n<p><strong>Step #2 &#8211;<\/strong> Click on the \u201cAdd New\u201d&gt; \u201cUpload\u201d link and browse for Google PageSpeed Insights.<\/p>\n<p><strong>Step #3 &#8211;<\/strong> There would be a WordPress zip file in the search result. Upload the file and click on \u201cActive Plugin\u201d once the installation finishes.<\/p>\n<p><strong>Step #4 &#8211;<\/strong> Post successful installation, complete the configuration process.<\/p>\n<p><strong>Step #5 &#8211;<\/strong> To run this tool smoothly and complete the configuration, the end-user will need <span style=\"color: #ffff00;\"><a style=\"color: #ffff00;\" href=\"https:\/\/developers.google.com\/maps\/documentation\/javascript\/get-api-key\" target=\"_blank\" rel=\"noopener noreferrer\">Google API Key<\/a><\/span> which is freely available on Google. All you need to obtain a key is an active Gmail account.<\/p>\n<p>It works wonderfully on website build using WordPress 3.6 or newer versions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Google PageSpeed Insights Metrics That You Should Be Worried About&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Google page speed optimization is affected by tons of factors and Google PageSpeed Insights break down every factor. But, paying attention to each metric can be too wearisome. So, here are some of the key metrics that need your attention.<\/p>\n<p><strong>Section #1 &#8211; Field &amp; Lab Data<\/strong><\/p>\n<p>This section has recently been added and is very useful and helps you gain real-time Insights into your website\u2019s performance. There are two categories in this section: Field Data &amp; Lab Data.[\/vc_column_text][vc_single_image image=&#8221;9908&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Google extract field data is directly from the website\u2019s end-users via <a href=\"https:\/\/www.24x7wpsupport.com\/blog\/how-to-fix-your-connection-is-not-a-private-error-in-chrome\/\"><span style=\"color: #ffff00;\">Chrome<\/span> <\/a>or other data-providing tools. However, its collection, sorting, and analysis are mind-bending. Hence, it is not always used.<\/p>\n<p>Lab data is captured from a controlled environment and is widely used as collecting field data is not always feasible. It is often called a performance metric and is used during the calculation.<\/p>\n<p>The metrics used under this category are speed index, original summary, First CPU Idle, Max Potential First Input Delay, etc.<\/p>\n<p><strong>Section #2 &#8211; Opportunities &amp; Diagnostics<\/strong><\/p>\n<p>This section actually doesn\u2019t affect the site performance. Metrics from the section demonstrates the information related to the improvement of the site\u2019s performance. A piece of detailed information related to task prioritization is also offered in this section.<\/p>\n<p>This section also has a full list of metrics. Paying attention to each of them will be daunting. Our suggestion is to being diligent about The Passed Audits section as it displays the list of things that are already working for your website.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;How Is the Score Calculated?&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Although a ton of details will be provided to you at the time of results, the score calculation happens only using the Lab Data section. There are six metrics in this section and each metrics scored on a scale of 0-100. During calculation, each Lab Data metric holds a different weightage.<\/p>\n<p>These metrics can be stated as:<\/p>\n<ul>\n<li>Speed Index<\/li>\n<li>Time to Interactive<\/li>\n<li>Estimated Input Latency<\/li>\n<li>First CPU Idle<\/li>\n<li>1st Contentful Paint<\/li>\n<li>1st Meaningful Paint<\/li>\n<\/ul>\n<p>On the other side, the last metric i.e. estimated Input Latency has zero impact on the score.<\/p>\n<p>For those who are too curious to know the whole scoring machismo, Google offers a Sheet file. But, one needs a skilled mind in Google Algorithm to grasp the subject matter.<\/p>\n<p>But, we have simplified things for you. The most impactful metric is First ContentFul Paint and then comes the First Meaningful Paint. There are three categories of the score:<\/p>\n<p>i. Slow (Score 0 to 49)<\/p>\n<p>ii. Average (Score 50 to 89)<br \/>\niii. Good (Score 90 to 100)<\/p>\n<p>Once the performance of each metric is calculated, you will be provided an average of all the scores as the final result.<\/p>\n<p>Anything below 50 is a matter of concern. You can still go ahead if your website loads within 3 seconds. But, there are some developers or clients who need a better<br \/>\nGoogle PageSpeed Insights. If you also belong to that category, the next part of the article will be helpful for you.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;What If you haven\u2019t Scored 100\/100 on Google PageSpeed Insights?&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]It is disheartening; first of all. So, one must not lose heart. Rather figure out ways to improve the score.<\/p>\n<p>But, firstly understand that you must not get obsessed with a 100\/100 score. A good score brings pride and peace of mind. But, you can still do fine if your website\u2019s load time is perfect. So, don\u2019t take it to heart. But, if you still need to score big on Google PageSpeed Insights then here are some of tried and tested ways for this.<\/p>\n<p><strong>Way #1 &#8211; Reduce image sizes<\/strong><\/p>\n<p>A website filled with images that are not optimized properly can score poorly as image size reduces the page load time. So, if you want to score big then try to reduce the image sizes. Image compression is the tried and tested way to fix this issue.<\/p>\n<p>Compression reduces the image sizes without hampering the quality. For a WordPress-based website, WP Smush Image Compression and Optimization and Crush. pics plugins are good options.<\/p>\n<p><strong>Way #2 &#8211; Take the help of browser caching<\/strong><\/p>\n<p>With browser caching, one can easily reduce page speed with fewer efforts. It basically saves the previously\u2013loaded page resource and prevents reloading upon every single visit.<\/p>\n<p>When a visitor visits a new website page of yours, all of the previous data and logos won\u2019t load again. So, page speed will increase for sure.<\/p>\n<p><strong>Way #3 &#8211; Reduce the HTML coding space<\/strong><\/p>\n<p>The space that your website\u2019s <a href=\"https:\/\/www.24x7wpsupport.com\/blog\/guide-to-editing-source-code-of-your-wordpress-website-php-mysql-html-javascript-css\/\"><span style=\"color: #ffff00;\">HTML coding<\/span><\/a> consumes has a huge impact on page speed.<br \/>\nYou can improve the Google PageSpeed Insights score by minimizing the HTML coding space. You can do it by eliminating duplication or unwanted data. While you do so, make sure the HTML processing, by the browser, is not impacted.<\/p>\n<p>To ensure this job is done with full conviction, we would suggest using tools like HTML Minify. The plugin works well with WordPress websites.<\/p>\n<p><strong>Way #4 &#8211; Take unused CSS away<\/strong><br \/>\nWebsites that are filled with unused and unwanted CSS are likely to be sluggish as these CSS puts extra strain on the website. So, if your website also has such CSS, don\u2019t delay and cast them away. Sometimes, CSS is longer than it should be. You can improve the page speed by optimizing the CSS and minimize them.<\/p>\n<p><strong>Way #5 &#8211; Trim down JavaScript execution time<\/strong><\/p>\n<p>Tedious and time-consuming JavaScript execution time will surely reduce the site website. Google PageSpeed Insights alerts the webmasters and developers if this is causing a problem for you. So, always try to keep the JavaScript execution time on the lower side.<\/p>\n<p><strong>The Bottom Line<\/strong><\/p>\n<p>If a website is not fast enough to keep the end-user glued to it, it will fail to suffice its purpose. With the Google PageSpeed tool, webmasters and website developers can curb every speed-reducing issue, improve the speed, and make most of the website. The tool is no less than a boon for website owners. So, use it today and enjoy a website with a blazing speed.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Last updated on October 13th, 2021 at 11:31 am[vc_row][vc_column][vc_single_image image=&#8221;9907&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]We all know that Google loves highly optimized and &#8230;<\/p>\n","protected":false},"author":2,"featured_media":9909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1229,1005,901],"tags":[1375],"class_list":["post-9906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engines","category-seo","category-tools","tag-google-pagespeed-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google PageSpeed Insights and Why It Is Important?<\/title>\n<meta name=\"description\" content=\"In this article we will explain what is Google PageSpeed Insights and Why It Is Important. And why you should be worried about page speed optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.24x7wpsupport.com\/blog\/google-pagespeed-insights-what-it-is-and-why-it-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google PageSpeed Insights and Why It Is Important?\" \/>\n<meta property=\"og:description\" content=\"In this article we will explain what is Google PageSpeed Insights and Why It Is Important. And why you should be worried about page speed optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.24x7wpsupport.com\/blog\/google-pagespeed-insights-what-it-is-and-why-it-is-important\/\" \/>\n<meta property=\"og:site_name\" content=\"24x7WPSupport Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/24x7wpsupport\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-23T08:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-13T11:31:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.24x7wpsupport.com\/blog\/wp-content\/uploads\/2021\/04\/Google-PageSpeed-Insights.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wpsupport24x7\" \/>\n<meta name=\"twitter:site\" content=\"@wpsupport24x7\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/\"},\"author\":{\"name\":\"Dev\",\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6415d472a2e6bbe2a01279a0224f4d4\"},\"headline\":\"Google PageSpeed Insights &#8211; What It Is and Why It Is Important?\",\"datePublished\":\"2021-04-23T08:48:10+00:00\",\"dateModified\":\"2021-10-13T11:31:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/\"},\"wordCount\":1886,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Google-PageSpeed-Insights.jpg\",\"keywords\":[\"Google PageSpeed Insights\"],\"articleSection\":[\"Search Engines\",\"SEO\",\"Tools\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/\",\"url\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/\",\"name\":\"What is Google PageSpeed Insights and Why It Is Important?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/google-pagespeed-insights-what-it-is-and-why-it-is-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.24x7wpsupport.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Google-PageSpeed-Insights.jpg\",\"datePublished\":\"2021-04-23T08:48:10+00:00\",\"dateModified\":\"2021-10-13T11:31:16+00:00\",\"description\":\"In this article we will explain what is Google PageSpeed Insights and Why It Is Important. 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